Build revenue,
Control the burn.
Gain market understanding.
ENCREASE Mission
is to serve growing technology companies by improving the
affordability of sales and marketing activities. ENCREASE addresses
it from a cost / utilization standpoint with an emphasis on a rapid
path to revenue growth (i.e. sales) while gaining valuable market
understanding.
ENCREASE Vision
is to fill this need with a sales/marketing function
that focuses immediately on building revenue,
while gathering market knowledge. ENCREASE gets out into the target
market space with the client product immediately because we believe
that market understanding is found in the market place!
Until ENCREASE, suppliers had primarily three possible options
for producing sales revenue:
- The traditional direct sales representative model
the group could be grown from within or developed by hiring
outside proven sales professionals. While offering a high degree of
control, this method is cost prohibitive for a growing company, and
discontent may set in due to underutilization in an emerging market.
- Independent Manufacturers' Representatives
typically seasoned sales pros who handle multiple product lines
so there is risk of dilution twelve lines, new technology, lack
of focus upon product and market, etc.
- The Marketing Consultant Model
which typically performs a market study (assessment) that is
often historically based. These studies are costly in time (several
months) and money ($25K - 50K or more!). They seldom generate any
sales revenue activity, but do deliver a considerable volume of
information.